Live for today. Plan for Tomorrow.

Life insurance can do more than pay the bills; it can help pay for tuition or help you live well in retirement, too.

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In Canada, there are many different types of insurance: automobile insurance, home insurance, and life insurance to name just a few. Insurance is like a safety net you’ve paid into that will safeguard your financial assets (your home and investments, for example) and income, and keep you and your loved ones from debt should anything unexpected happen.

When it comes to protecting the life and health of Canadians, there are basically five types of insurance: 

  • Life insurance
  • Disability insurance
  • Critical illness insurance
  • Long-term care insurance
  • Health and dental insurance.

 Life insurance is the most common and most well-known, but each of these types of insurance serves a purpose.

What is life insurance?

Life insurance is basically a contract that pays your beneficiary a tax-free lump sum when you die.


The money may be used to pay off debt, put kids through school, replace income, supplement retirement savings, give money to a charity, or even pay taxes.


In the end, it helps your beneficiary go on without financial hardship.

Check out this great glossary of insurance terms.


Who needs life insurance?

Life insurance isn’t for the person insured; it’s for their family, dependants, loved ones or others they care about. Almost everyone might need life insurance, including:

  • Those who have a spouse and/or children, even dependent parents or grandparents
  • Those who contribute to a family’s finances (income or assets)
  • Those who share debts with others
  • Those who want to leave as much to their loved ones as they can
  • Those who face a big tax liability when they die
  • Business owners

Ask yourself the following questions: If I die…

  • Will my survivors (spouse, children) need additional money to get by comfortably?
  • Will my spouse/partner need money to pay off our home mortgage?
  • Do I want to help my kids get through school with less debt?
  • Do I want to leave a legacy to my family?
  • Do I want to pass on my wealth to others in a more tax-efficient way?
  • Will the guardian of my child(ren) need money to support them?
  • Do I want to provide my children with guaranteed life insurance coverage for the rest of their lives?
  • Will my estate face a big tax liability?
  • Will my business be impacted?
  • Do I want to leave money to a charity or cause?

How much life insurance do I need?

Determining how much life insurance you need can be very complex. In simple terms, it depends on a few key factors, including:

  • Your income
  • Your assets
  • Your debts
  • The number of survivors and dependents
  • Your personal situation (business owner, taxes)
  • Your personal goals and values.

It’s important to complete a financial needs analysis before taking out life insurance so you have a good idea how much to buy. Then, compare the cost of this level of coverage to how much you can afford.

80% of consumers overestimate the cost of life insurance.

Try this simplified financial needs analysis to assess your need for life insurance.

Life Insurance Needs Estimator

What types of life insurance are there?

Broadly speaking, there are two types of life insurance available in Canada:

  1. Term life insurance
  2. Permanent life insurance, including:
    • Universal life
    • Whole life
    • Term 100.


Term life insurance pays a death benefit if the person insured dies within a given time period. That time period may be either:

  • a set term, or number of years, such as 5, 10, or 20 years
  • a set age, such as 75, 80 or 85.


If you die during the given time period, your beneficiary receives a death benefit payment. The insurance coverage ceases, however, once the time period expires. Death after this point means your beneficiary would not receive a death benefit payment.


Typically, your insurance provider will fix your premiums when your contract is issued. These premiums would increase at every renewal of the term, whether that’s every five, 10 or 20 years, for example. Premiums are due for the entire length of the coverage. If you fail to pay your premiums, your coverage may be cancelled.


Term insurance is excellent for replacing the deceased’s income, paying off mortgages and debts, funding a child’s post-secondary education, or supplementing a survivor’s retirement because these needs have a finite time period that is often known.

Unlike term insurance, permanent life insurance does not expire after a given period of time. In fact, you may keep the coverage as long as you live, provided the premiums are paid. For that reason, permanent life insurance premiums are generally more than term life insurance premiums.


Permanent insurance policies may also build up a cash value within the policy. That means you can get cash back on the policy, borrow against the policy, or invest the cash within the policy. The different types of permanent insurance offer slightly different features and benefits, depending on your needs.


Permanent life insurance provides the opportunity to transfer wealth tax-efficiently from one generation to another, pay income taxes upon death, or provide a legacy. It is also the best way to insure a child and ensure they have live insurance coverage for life.

How much does life insurance cost?

Use this simple tool to find out how much life insurance may cost. This cost has to balance with what you can afford. There are ways to maximize your coverage while minimizing your cost. As with all financial products and solutions, please contact a financial advisor before purchasing life insurance.

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How To Buy Life Insurance

Before buying life insurance – even before making a final decision – you should talk to a licensed financial advisor. Many financial advisors and life insurance agents offer free life insurance advice; it doesn’t cost you anything to talk to a professional before making your decision.

Penta Wealth is a full-service financial advisory firm licensed to advise on and sell life insurance. We’ve been helping Canadians build, protect and enjoy their wealth for over 17 years. Our advice is free, so talk to an advisor and let us help you find a life insurance solution that meets your needs and your budget. We work with some of Canada’s biggest, strongest and most innovative life insurance companies, including:

Scott Boassaly



A former high school teacher and college Economics lecturer, Scott Boassaly has always valued education. This is further illustrated by his formal education. He holds a BA in History from Carleton University, a Bachelor of Education from The University of Ottawa, and an MBA from The University of Ottawa. This focus on education reveals itself in his approach to financial advice and in his commitment to offering free financial seminars to both adults and children. Celebrating his 20th anniversary as a wealth manager, Scott started his career at a large national firm where he quickly transitioned into management. Further industry experience was gained working with a reputable brokerage, then managing his own brokerage, Balance Financial, since 2019. Scott is the only certified responsible investment advisor in Ottawa and also holds the Real Wealth Manager designation.